The Pursuit Church
Social Engagement
Increased Attendance
The Challenge
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Limited Digital Presence: The Pursuit Church needed to amplify its reach on social media to attract and retain a broader audience.
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Audience Engagement: Ensuring engagement from followers beyond passive viewing.
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Multi-Channel Reach: Expanding the impact beyond digital platforms through traditional media.
The Solution
Ad Hatchery’s Solutions
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Social Media Growth Strategy:
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Ad Hatchery executed a targeted campaign that significantly increased The Pursuit Church's digital footprint:
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@thepursuitnw: A 51% increase in Instagram followers, averaging nearly 70 new followers daily.
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@russellbjohnson: A staggering 182.7% growth, reaching 13K Instagram followers, with daily follower growth of 144.
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Meta Advertising Campaign:
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A high-impact social campaign delivering exceptional engagement metrics:
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1,373,875 impressions in under two months.
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29,257 ad clicks with a 2.13% click-through rate (CTR).
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91% mobile delivery ensuring optimal user experience.
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Location-Based Display Advertising:
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Ad Hatchery implemented geographically targeted campaigns to boost local awareness:
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1,229,929 impressions served in under two months.
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6,823 ad clicks with a 0.55% CTR.
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Traditional Radio Integration:
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Complementing digital efforts, a traditional radio campaign was launched to reinforce messaging and attract a diverse audience demographic.
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Results
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Unprecedented Social Growth: Massive increases in Instagram followers for both The Pursuit Church and its lead pastor, Russell B. Johnson.
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High Engagement Rates: The digital campaign achieved outstanding click-through rates, demonstrating effective audience targeting and ad optimization.
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Broad Audience Reach: Through social media and location-based advertising, The Pursuit Church reached millions of potential attendees and followers.
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Multi-Channel Effectiveness: The combined digital and traditional marketing strategy strengthened community engagement and brand awareness.
Conclusion
Through Ad Hatchery's strategic marketing efforts, The Pursuit Church successfully expanded its reach, enhanced engagement, and strengthened its presence both online and offline. The results demonstrate the power of a well-executed, multi-channel campaign in driving exponential growth for faith-based organizations.