Mattress Depot USA
OTT & Mobile Foot Traffic Campaign to Increase In-Store Sales.
Mattress Depot USA partnered with Ad Hatchery to drive in-store foot traffic and increase sales through an innovative and highly targeted digital marketing campaign. Leveraging Ad Hatchery’s extensive buying power and strategic Digital Partners, the campaign successfully lowered CPM costs while significantly boosting in-store visits.
The Challenge
Mattress Depot USA sought to increase customer engagement and in-store purchases but faced high digital advertising costs. The brand needed an efficient, cost-effective way to reach potential buyers in proximity to their brick-and-mortar locations and convert digital impressions into real-world sales.
Strategy & Execution
Ad Hatchery implemented a hyper-targeted mobile device campaign designed to capture audiences within a five-mile radius of Mattress Depot USA stores. This strategy included:
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Delivering real-time “act now” savings messages to potential customers.
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Triggering mobile maps to direct users to the nearest Mattress Depot USA location.
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Utilizing powerful call-to-action messaging to encourage immediate store visits.
Results
The campaign delivered outstanding performance metrics, demonstrating the effectiveness of Ad Hatchery’s strategic approach:
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OTT CPM Reduction: Decreased from $66 to $21.75, a 44.25% cost savings.
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Increased Foot Traffic: A 650% increase in customers visiting store locations.
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Sales Impact: Foot traffic surged threefold, significantly boosting overall sales.
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Return on Investment: The campaign demonstrated a highly favorable ROI, proving the efficiency of Ad Hatchery’s targeted approach.
Conclusion
By leveraging precise audience targeting and compelling call-to-action messaging, Ad Hatchery successfully transformed Mattress Depot USA’s marketing outcomes. The increased store traffic, and boosted sales reinforced the power of digital advertising when executed with precision and strategic insight.
For brands seeking to maximize their marketing spend and drive measurable results, Ad Hatchery’s innovative approach offers a proven pathway to success.