Brand + Marketing Workshop
Mastering The Marketing Matrix: Who, Why, What, Where, and When
This workshop provides a deep dive into the five essential pillars of marketing success—helping you refine your brand identity, clarify your value proposition, craft compelling messaging, strategically target your audience, and maximize sales efficiency.
Module 1: WHO – Defining Your Brand and Audience
Module 2: WHY – Crafting a Standout Value Proposition
Module 3: WHAT – Messaging That Moves Prospects to Action
Module 4: WHERE – Choosing the Right Marketing Channels
Module 5: WHEN – Turning Marketing Success Into Long-Term Growth
Final Session: Action Plan and Q&A
This workshop is designed for brands, business owners, and marketers who want to elevate their marketing approach with a proven framework that drives revenue, builds customer loyalty, and ensures long-term business success.
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Call 206.279.6490
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Book a FREE Discovery Zoom Call with our Creative Director, Jay Ward
Branding & Marketing
Best Practices
Introduction
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Create a comprehensive branding package to effectively communicate core values, market position, and brand identity. The project will include:
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Brand Essence Development
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Messaging Framework
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Style Guide Creation
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Imagery Oversight
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Marketing Templates
Brand Essence
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Define Core Brand Elements: Purpose, Vision, Mission, and Values
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Target Audience Analysis: Research clientele's needs
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Craft Brand Promise: Focus on trust, precision, and dependability
Messaging
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Messaging Framework: Develop key value propositions for different segments
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Brand Voice: Create service descriptions, slogans, and consistent tone across channels
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Messaging Templates: Ensure clear and professional language
Style Guide
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Visual Identity: Define logo, color palette, and typography/font(s)
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Verbal Identity: Establish tone and language usage rules
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Consistency Guidelines: Ensure uniformity in marketing materials
Imaging
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Imagery Guidelines: Align with brand essence, campaign, color palettes, and messaging
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Usage Rights: Ensure all images are original or properly licensed
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Quality Control: Implement a review process for imagery standards
Marketing Templates
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Identify Core Templates: For social media, email, flyers, and brochures
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Usage Instructions: Provide guidance on customization
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Regular Updates: Adapt templates to market changes and promotions
Walk the Walk
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Brand Voice/Essence: Purpose, Mission, Vision, Values, Value Proposition, Brand Promise
